The design studio was founded by Innocenzo Rifino  and Diego Rossi in 2004,after some separeted professional experiences: working in Japan, interfacing to sustainable energy, robotics and interaction design. Today the studio works primarily in the areas of lighting, appliances, electronics, furniture and product design, secondly with the corporate identity, the visual and the interaction design as well as project constructions and interior design. Habits studio designed for Alpa Salotti the Abaci and Woa sofas. The studio also deals with the print and web identity of the company as well as the architectural art direction and image.

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